Fundraising and Crowdfunding Management

Learn How to Manage and Market Your Crowdfunding Project to Reach Goals
Price $99

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Fundraising and Crowdfunding Management

Learn How to Manage and Market Your Crowdfunding Project to Reach Goals

This course is a great fit for you if:

  • You’re an entrepreneur planning to launch a new product or service but need funding
  • You're an inventor ready to bring your product to market
  • You have a great idea but no funds to finance it
  • Are working with startups who regularly need crowdfunding expertise
  • Are part of a startup and want to add value to the company

Crowdfunding is an increasingly mainstream fundraising option for companies, businesses, celebrities, and individuals alike, and it's a tried and true way to earn the funding you need to launch a product, service, or idea into production. In 2015, the crowdfunding industry raised over $16.2 billion worldwide, and it has grown every year since. More importantly, with wildly successful companies and projects like Pebble, Star Citizen, and Glow Forge, whose fundraising campaigns netted them millions in startup funds.

This course is designed to teach you the basics of how to plan, run, and manage a successful crowdfunding campaign on the platform of your choice, by helping you to understand, predict, and use marketing, analytics, and trends to your advantage. While primarily intended for individuals wishing to launch their own crowdfunding or fundraising campaigns, this course is valuable to person who work around startups, in a startup, or around artists who might need crowdfunding campaigns.

If you intend to earn money through a crowdfunding campaign, it is important that you approach the campaign properly, prepare for the extensive amount of marketing and outreach required, and learn how to predict market demand. Most importantly, you have to learn how to create shareable content that will boost your campaign. In 2014, of the 22,252 campaigns launched on Kickstarter, only 37% reached their fundraising goals. This course will guide you through each of these challenges to help you plan, create, and launch a successful crowdfunding campaign.

Learn how to plan, create, launch, and market a crowdfunding campaign and kickstart your way to success in fundraising. When you complete this course you will know how to:

  • Choose the best funding option for your project
  • Select the right crowdfunding platform to boost your chances of success
  • Analyze your project to ensure that it's a good fit for crowdfunding
  • Understand and use market demand to your benefit
  • Create quotes, goals, and timelines based on manufacturing information
  • Brand your product and create a sales pitch
  • Market on social media and the web
  • Build a network of interested consumers
  • Create a buzz around your product
  • Use marketing to boost the success and visibility of your campaign

Course Syllabus

Module 1: Your Investor Options in Crowdsourcing Capital

  • 1.1 What is Crowdfunding
  • 1.2 Your Guide to Fundraising
  • 1.3 Investor Alternatives to Crowdfunding
  • 1.4 The Requirements for a Successful Crowdfunding Campaign
  • 1.5 A Quick Look at the Top Campaigns in Recent Years

Module 2: Understanding Market Dynamics and Demand

  • 2.1 Market Demand
  • 2.2 Why Statistics Matter
  • 2.3 Making the Cut
  • 2.4 Understanding Manufacturing & Production Timelines
  • 2.5 Getting Production Quotes
  • 2.6 Doing Your Homework

Module 3: Business Planning for Crowdfunding & Fundraising

  • 3.1 Your Responsibilities to Your Funders
  • 3.2 Your Target Audience
  • 3.3 The Jumpstart Our Business Startups (JOBS) Act (USA)
  • 3.4 Protecting Your Intellectual Rights
  • 3.5 Calculating Fundraising Goals

Module 4: Marketing for Crowdfunding

  • 4.1 Creating the Perfect Pitch
  • 4.2 Branding Your Product
  • 4.3 Appealing to Emotions
  • 4.4 The Right Media
  • 4.5 Share Marketing
  • 4.6 Driving Content Media
  • 4.7 Creating a Buzz
  • 4.8 It All Starts with You

Module 5: Getting Started

  • 5.1 Creating Content
  • 5.2 Preparing for the Launch
  • 5.3 Building Your Network
  • 5.4 Fine tuning Your Campaign
  • 5.5 Outreach and Early Engagement
  • 5.6 Adding Value and Authenticity
  • 5.7 Sharing Your Credentials
  • 5.8 Communicating with Your Funders

Certificate & ACCREDITATION

Get not one but TWO Certificates!

  • 1At the end of the course students receive a free PDF certificate.
  • 2The Certificate is issued by Eventtrix and confirms course completion.
  • 3Students can also request an internationally recognised certificate issued by independent accreditation body - International Council for Online Educational Standards. This certificate is issued in hard copy only and is posted to your address. Certificate fee applies.
  • 4In order to be eligible for the certificate student needs to successfully complete the course and pass each course module.

Ready to Sign Up?

Enroll today! You have one year to activate your account and 60 days to complete the course from the activation date. Our courses are fully accredited by the International Council for Online Educational Standards - www.icoes.org AND you have a 14 day full money back guaranteed!*

Enroll now

* Refer to Terms and Conditions for Refund Policy