COURSES / BUSINESS

Business Pricing Strategies

$ 99

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  • Internationally Accredited by ICOES
  • Fully CPD/CE Certified
  • Instant Free PDF Certificate
  • Recommended by 95% of Students
  • 24/7 Access
  • 3699 Students Enrolled

ABOUT THIS COURSE

Never undersell your business again! Know how much to charge for your products or services to make a healthy profit.


Do you want to start a business selling a product or service? Have you ever stopped because you didn’t know how much to charge?

No one starts a business to break even! Getting the price right is a surefire way of avoiding business failure.

To make money on a startup business, the owner must generate enough revenue to not only cover the costs of running the business but also to bring in a surplus, which is the business’s profit.

Charging too much or too little causes the product or service to become uncompetitive in the market, and will likely determine whether or not the startup business will fail.

Charge too much and the target market may seek out more cost-effective options. Charge too little and the business may not be able to net any profits from sales.

Taking our course will enable you to fix a price which is workable and profitable for your business.

WHAT YOU’LL LEARN

You will learn the best practices for pricing products and services for the purposes of establishing an initial market value.

In addition, students will learn how to monitor the market for trends, determine when a price adjustment is necessary, and maintain ongoing market research for application to products and services.

The first module covers initial considerations, such as the relationship between costs, profits, and pricing, determining the value of the product or service, and at what point in the process a price should be determined.

The next two modules outline common pricing methods and address the differences between pricing products and pricing services.

There is a separate module for product pricing and one for service pricing.

Module four teaches the student about price adjustments, including when to use a marketing strategy versus when to adjust price, and how to increase prices graciously.

The fifth and final module introduces future-minded practices, including how to conduct ongoing market research and monitor the future of the market for the product or service in question.

This course is ideal for those who:

  • Want to start a business and are looking for more information
  • Have already started their business, but feel their pricing is not correctly set
  • Manage or lead a small business
  • Want to increase their business knowledge and skills

If you’re thinking about starting a business, this course will start you on the path to planning and executing a smart, future-focused price point that will set your business on the path to a workable profit margin.

You will be able to:

  • Confidently price the goods or services you offer in your business
  • Help other businesses with their pricing strategies
  • Share the benefits of your pricing strategy knowledge in a consultancy
  • Help friends and family to get the right price for their products or services

EventTrix courses are designed for anyone with an interest in learning. No formal qualifications are required. Our courses are suitable if you want to learn new skills, start a new career, or if you’re already working in a particular industry and wish to upgrade your talents and enhance your resume.

To receive certification, you must:

  • Complete every page of the course Pass the exams with a minimum score of 55% for each (each module includes a test based on key learning objectives in that study topic)
  • If you meet this criteria, your certificate of successful completion will be emailed to you immediately after you finish the course

You will also have the option to order a hard copy certificate directly from ICOES. (www.icoes.org) This course is CPD/CE accredited.

Our CPD accredited courses count towards the total of CPD hours to submit for your job role. CPD points are accepted and recognized by employers from both the public and private sectors, and academic institutions across the UK and internationally.

Module 1: Considerations To Make When Pricing A Product
  • 1.1 Costs, Profits, and Pricing: How are they Connected?
  • 1.2 When to Should Set the Price Point
  • 1.3 When to Review the Price Point
  • 1.4 Value-Based Pricing
  • 1.5 The Relationship between Product and Price
Module 2: Pricing Your Product
  • 2.1 Market Research for Products
  • 2.2 Cost-Plus Pricing
  • 2.3 Demand Pricing
  • 2.4 Markup Pricing
  • 2.5 Profit Margin and Future Planning
Module 3: Pricing Your Service
  • 3.1 Market Research for Services
  • 3.2 Determining Hourly Rates
  • 3.3 Determining Contract Rates
  • 3.4 Perceived Value vs. Profit Margin
Module 4: Making Pricing Adjustments
  • 4.1How to Analyze Sales Trends
  • 4.2When to Make Adjustments to Price Points (and when not to)
  • 4.3Promotions vs. Price Adjustments
  • 4.4Increasing Price Graciously
Module 5: Continuing Practices For Price
  • 5.1 Ongoing Market Research
  • 5.2 Maintaining a Profit Analysis System
  • 5.3 Monitoring your Market’s Future

RECEIVE YOUR CERTIFICATE IN 4 SIMPLE STEPS

Step 1

Register

Follow the easy peasy enrollment process

Step 2

Study

Absorb and remember course content with our structured information, helpful illustrations and hands-on video tutorials. And yes – you can study anywhere, anytime and from any device

Step 3

Evaluations

Reinforce your learning with quizzes at the end of each module

Step 4

Certification

Once you have completed your course, you will automatically receive your certification. Well done, the last step to your amazing achievement!

Module 1: Considerations To Make When Pricing A Product
  • 1.1 Costs, Profits, and Pricing: How are they Connected?
  • 1.2 When to Should Set the Price Point
  • 1.3 When to Review the Price Point
  • 1.4 Value-Based Pricing
  • 1.5 The Relationship between Product and Price
Module 2: Pricing Your Product
  • 2.1 Market Research for Products
  • 2.2 Cost-Plus Pricing
  • 2.3 Demand Pricing
  • 2.4 Markup Pricing
  • 2.5 Profit Margin and Future Planning
Module 3: Pricing Your Service
  • 3.1 Market Research for Services
  • 3.2 Determining Hourly Rates
  • 3.3 Determining Contract Rates
  • 3.4 Perceived Value vs. Profit Margin
Module 4: Making Pricing Adjustments
  • 4.1How to Analyze Sales Trends
  • 4.2When to Make Adjustments to Price Points (and when not to)
  • 4.3Promotions vs. Price Adjustments
  • 4.4Increasing Price Graciously
Module 5: Continuing Practices For Price
  • 5.1 Ongoing Market Research
  • 5.2 Maintaining a Profit Analysis System
  • 5.3 Monitoring your Market’s Future

$ 99

Sign Up Now!
  • Internationally Accredited by ICOES
  • Fully CPD/CE Certified
  • Instant Free PDF Certificate
  • Recommended by 95% of Students
  • 24/7 Access
  • 3699 Students Enrolled
Sign Up Now Remove