COURSES

FROM COOK TO CATERER: BE YOUR OWN BOSS IN THE KITCHEN

$ 499

Sign Up Now!
  • Internationally Accredited by ICOES
  • Fully CPD/CE Certified
  • Instant Free PDF Certificate
  • Recommended by 95% of Students
  • 24/7 Access
  • 3201 Students Enrolled
  • 45 Study Hours
  • 100 Days to complete the course

ABOUT THIS COURSE

With this course, you'll get the success recipe to transition from home cook to professional caterer and business owner.


So You Want to Start a Catering Business?

The food industry is competitive, fast-paced and it can take many years to climb the ranks and make it as an executive or head chef. If you have a passion for food and like the idea of being your own boss, then catering is a growing field that may appeal to you. It’s not just the rich and famous who seek out the services of a caterer; even average Joes and Janes may hire a caterer to cook for their next dinner party or to prepare their meals for the week. The demand for talented and reliable caterers is hot right now, so it’s the perfect time to open up shop and start your catering business.

 

WHAT YOU’LL LEARN

As a professional caterer, you may be asked to prepare food for special events, large-scale conventions, small dinner parties, or even private meals like client meetings or romantic dinners for two! You’ll be working directly with clients to execute their culinary visions and bring their events to life. The best part, is that you’ll have complete control of your career and business. You can decide whether to specialize in a niche field, such as weddings, corporate events or private functions, or a type of cuisine, such as pastry and deserts, Asian fusion, traditional French, etc. As a caterer, you’ll also be a business owner, and therefore the key decision-maker in your day-to-day work. If you want to take that next step and turn your love of cooking into a fulfilling career, then read on!

How to Become a Caterer and Business Owner

In this course, we’re going to cover a wide range of practical training topics to support you in starting a catering business.

Food Service 101

We’ll assume that you already have some training and experience under your belt, and have already mastered a few recipes. We won’t be teaching you how to cook,; we’ll show you how to use your existing knowledge to make the transition from home cook to professional chef. We’ll start with the basics of food and beverage service, and cover everything from service procedures to food handling, serving sizes, nutritional considerations, understanding ingredients, and getting familiar with your product.

Cocktail and Bartending Wizardry

Because alcoholic beverages are a staple at every event, we'll turn you into an expert mixologist, so you can offer your clients the whole package. Why hire a bartender when the caterer can do it all? Exactly. Not only will we cover the basics – different types of alcohol, the legal considerations of alcohol service, how to pair alcohol to your meal, etc. but we’ll also teach you advanced cocktail-making techniques, flair bartending, and how to create your own delicious concoctions. Having a healthy cocktail menu and bartending repertoire under your belt will always make you more versatile and attractive to potential clients.

Getting Down to Business

You may have all the training and technical skills of a great chef, but it takes more than culinary chops to be a successful caterer. You’ll need to approach cooking as your business, and it can be difficult for home cooks to transition into this mentality. We’ll start from scratch and show you how to do all the prep work – market research and analysis, registering your business, how to manage your budgets and cash flow, and how to create a viable business plan. Then you’ll be ready to launch your business and start generating leads and clients.

Marketing Your Services

This is when the marketing kicks in. You’ll have to be able to sell your services to clients and know when, where, and how to market your business. We’ll show you how to create a marketing plan, how to build a unique brand, how to build an online presence with your own website and using social media, how to advertise and promote yourself using various medias, and how to create the perfect sales pitch to clients. Being a business owner means you'll have to get marketing savvy, but if you don't know what you're doing, you can waste a lot of time and get few results. We'll teach you smart and effective marketing techniques so you can keep your focus on what you do best - making delicious food for your clients.

Crunching the Numbers

To round out your education, we’ll be going over pricing strategies. Margins can make or break a small business, and we want you to be well equipped to price your services and products, so that you maximize your profits. We’ll teach you to understand the relationship between product and price, how to research the existing market and forecast demand, how to determine your own rates based on costs, hours, and skill, and how to make adjustments down the road.

Catering can be a fun and rewarding career if you want to work in the food industry, have an entrepreneurial spirit, and want to be your own boss. There’s no limit to the success you can achieve, and there is enough market demand that the industry would welcome you and your business with open arms. If you're serious about starting your own catering business, then tie on an apron, get out your notebook, and start your training today!

Module 1: Foodservice Management
  • 1.1 Introduction to foodservice industry
  • 1.2 Responsible foodservice
  • 1.3 Foodservice procedures
  • 1.4 Event planning
  • 1.5 Marketing yourself
Module 2: Catering
  • 2.1 Scale and size
  • 2.2 Product & service development
  • 2.3 Menu planning & pricing
  • 2.4 Working with the client
  • 2.5 Culture & cuisine
Module 3: Nutrition
  • 3.1 Introduction to nutrition
  • 3.2 Keeping cuisine healthy
  • 3.3 Remaining health conscious
  • 3.4 Sustainable foods
Module 4: Beverage Management
  • 4.1 Beverage service laws and regulations
  • 4.2 Beverage trends
  • 4.3 Pricing and purchasing
  • 4.4 Basics of beer, wine, and liquor
Module 5: Product Development
  • 5.1 Understanding ingredients
  • 5.2 Analysing demand and need
  • 5.3 Market research
  • 5.4 Tapping into trends
  • 5.5 Understanding your product
Module 1: History Of Cocktails
  • 1.1 Where it all began
  • 1.2 Early cocktails
  • 1.3 Evolution of the cocktail
  • 1.4 Cocktail trends through history
Module 2: Introduction To Liquor
  • 2.1 Whiskey and scotch
  • 2.2 Vodka
  • 2.3 Rum
  • 2.4 Tequila
  • 2.5 Gin
  • 2.6 Liqueurs
  • 2.7 Cordials
Module 3: Introduction To Cocktails
  • 3.1 Classic cocktails
  • 3.2 Highballs
  • 3.3 Two-liquor cocktails
  • 3.4 Martinis
  • 3.5 Shots
Module 4: Preparing The Bar
  • 4.1 Organising your station
  • 4.2 Glassware styles and uses
  • 4.3 Prepping garnishes
  • 4.4 Bar upkeep
  • 4.5 Helpful bar tools
Module 5: Interacting With The Customer
  • 5.1 Greeting
  • 5.2 Rules of etiquette
  • 5.3 Proper customer interaction
  • 5.4 Making appropriate recommendations
  • 5.5 Handling customer complaints with poise
  • 5.6 Dealing with a drunk customer
Module 6: Flair Bartending
  • 6.1 History
  • 6.2 Techniques
  • 6.3 Guidelines
  • 6.4 Improvisation
  • 6.5 Entertainment
Module 7: Pouring Technique
  • 7.1 Pouring a beer
  • 7.2 Opening wine and champagne
  • 7.3 Measuring
  • 7.4 Shaking and straining
  • 7.5 Mixing and muddling
  • 7.6 Floating and layering
  • 7.7 Free pouring
Module 8: Mixology
  • 8.1 The basics
  • 8.2 Properly making the classics
  • 8.3 Creating new and exciting drinks
  • 8.4 Planning a cocktail menu
  • 8.5 Rules to follow
Module 9: Popular Cocktails Around The Globe
  • 9.1 North America
  • 9.2 Europe
  • 9.3 Asia
  • 9.4 East Asia
  • 9.5 South America
  • 9.6 Central America
  • 9.7 Australia
  • 9.8 Africa
Module 10: Pairing Cocktails With Food Or Events
  • 10.1 Know your flavours
  • 10.2 Match the season
  • 10.3 Match the venue
  • 10.4 Food pairing
  • 10.5 Rules and guidelines
Module 1: Preparation-before You Start Your Business
  • 1.1. Self-assessment. Are you an entrepreneur?
  • 1.2. Market Research and competition analysis
  • 1.3. Developing, assessing and testing your idea
  • 1.4. Funding – how to finance your business idea
  • 1.5. Availing of help
Module 2: Introduction To Marketing
  • 2.1. Income sources and pricing
  • 2.2. Marketing, advertising, promotion
  • 2.3. Building your marketing and sales strategy
  • 2.4. Make full use of technology
Module 3: Setting Up Your Business
  • 3.1. Your business structure
  • 3.2. Business name, brands and
  • intellectual property
  • 3.3. Legislation/regulation/permissions
  • 3.4. Registering the business
Module 4: Running Your Business
  • 4.1. Budgets and cash flow
  • 4.2. Accounting, record keeping and taxes
  • 4.3. Business bank account and online banking
  • 4.4. Arranging finance
  • 4.5. Insurance
  • 4.6. Premises
  • 4.7. Home based business
  • 4.8. Staff, motivation and training
  • 4.9. Suppliers
Module 5: Business Plan
  • 5.1. What is a business plan and why do you need one?
  • 5.2. Sections in the business plan
  • 5.3. Access help to write your plan
Module 6: Launching Your Business
  • 6.1. Planning a successful business launch
  • 6.2. Time management and delegation
  • 6.3. Personal development
Module 1: Marketing
  • 1.1 What is marketing?
  • 1.2 Customers needs and wants
  • 1.3 Marketing research
  • 1.4 Market research: what to look at and where to find it
  • 1.5 Segmentation
  • 1.6 Positioning
  • 1.7 The 4 Ps – Product, Price, Place, Promotion
  • 1.8 Three more Ps – People, Process, Physical environment
  • 1.9 Product development
  • 1.10 Pricing strategy
  • 1.11 Credit and payment terms
  • 1.12 Promotion channels
  • 1.13 How to distribute your products, B2B marketing
  • 1.14 After sales service – handling complaints and returns
Module 2: Your Marketing Plan
  • 2.1 Why have a marketing plan?
  • 2.2 Essential components for a marketing plan
  • 2.3 Sample marketing plan
Module 3: Low Cost Marketing Techniques
  • 3.1 Business image
  • 3.2 Increase your visibility in your community
  • 3.3 Referrals
  • 3.4 Build a mailing list
  • 3.5 Business networking
Module 4: Developing Your Brand
  • 4.1 Brand identity
  • 4.2 Differentiate
  • 4.3 Brand name and logo
  • 4.4 Building your brand personality
  • 4.5 How?
  • 4.6 Believe in your brand and your customers will too
Module 5: Your Website
  • 5.1 Why do you need a website?
  • 5.2 Setting up a website
  • 5.3 Creating good content
  • 5.4 The copy
  • 5.5 Search engine optimisation, SEO
  • 5.6 Website analytics
  • 5.7 Benefits of blogging
Module 6: Social Media And Online Marketing
  • 6.1 What is online marketing?
  • 6.2 The power of social media
  • 6.3 Rules of engagement
  • 6.4 Prepare a social media marketing plan
  • 6.5 Manage your online presence
  • 6.6 How to be likeable on social media
  • 6.7 A picture is worth a thousand words
  • 6.8 Facebook
  • 6.9 LinkedIn
  • 6.10 Google + Business
  • 6.11 Twitter
  • 6.12 Blog
  • 6.13 YouTube
  • 6.14 Pinterest
  • 6.15 Skype
  • 6.16 Email marketing
Module 7: Public Relations & Advertising
  • 7.1 Look for PR opportunities
  • 7.2 Brainstorming
  • 7.3 Writing an effective press release
  • 7.4 Radio/Press interview
  • 7.5 Generate newsworthy ideas
  • 7.6 Advertising
Module 8: Sales
  • 8.1 Sales campaigns
  • 8.2 Your sales pitch
  • 8.3 Leads generation
  • 8.4 Pay per click advertising and selling online
Module 1: Considerations To Make When Pricing A Product
  • 1.1 Costs, Profits, and Pricing: How are they Connected?
  • 1.2 When to Should Set the Price Point
  • 1.3 When to Review the Price Point
  • 1.4 Value-Based Pricing
  • 1.5 The Relationship between Product and Price
Module 2: Pricing Your Product
  • 2.1 Market Research for Products
  • 2.2 Cost-Plus Pricing
  • 2.3 Demand Pricing
  • 2.4 Markup Pricing
  • 2.5 Profit Margin and Future Planning
Module 3: Pricing Your Service
  • 3.1 Market Research for Services
  • 3.2 Determining Hourly Rates
  • 3.3 Determining Contract Rates
  • 3.4 Perceived Value vs. Profit Margin
Module 4: Making Pricing Adjustments
  • 4.1How to Analyze Sales Trends
  • 4.2When to Make Adjustments to Price Points (and when not to)
  • 4.3Promotions vs. Price Adjustments
  • 4.4Increasing Price Graciously
Module 5: Continuing Practices For Price
  • 5.1 Ongoing Market Research
  • 5.2 Maintaining a Profit Analysis System
  • 5.3 Monitoring your Market’s Future

RECEIVE YOUR CERTIFICATE IN 4 SIMPLE STEPS

Step 1

Register

Follow the easy peasy enrollment process

Step 2

Study

Absorb and remember course content with our structured information, helpful illustrations and hands-on video tutorials. And yes – you can study anywhere, anytime and from any device

Step 3

Evaluations

Reinforce your learning with quizzes at the end of each module

Step 4

Certification

Once you have completed your course, you will automatically receive your certification. Well done, the last step to your amazing achievement!

Module 1: Foodservice Management
  • 1.1 Introduction to foodservice industry
  • 1.2 Responsible foodservice
  • 1.3 Foodservice procedures
  • 1.4 Event planning
  • 1.5 Marketing yourself
Module 2: Catering
  • 2.1 Scale and size
  • 2.2 Product & service development
  • 2.3 Menu planning & pricing
  • 2.4 Working with the client
  • 2.5 Culture & cuisine
Module 3: Nutrition
  • 3.1 Introduction to nutrition
  • 3.2 Keeping cuisine healthy
  • 3.3 Remaining health conscious
  • 3.4 Sustainable foods
Module 4: Beverage Management
  • 4.1 Beverage service laws and regulations
  • 4.2 Beverage trends
  • 4.3 Pricing and purchasing
  • 4.4 Basics of beer, wine, and liquor
Module 5: Product Development
  • 5.1 Understanding ingredients
  • 5.2 Analysing demand and need
  • 5.3 Market research
  • 5.4 Tapping into trends
  • 5.5 Understanding your product
Module 6: History Of Cocktails
  • 1.1 Where it all began
  • 1.2 Early cocktails
  • 1.3 Evolution of the cocktail
  • 1.4 Cocktail trends through history
Module 7: Introduction To Liquor
  • 2.1 Whiskey and scotch
  • 2.2 Vodka
  • 2.3 Rum
  • 2.4 Tequila
  • 2.5 Gin
  • 2.6 Liqueurs
  • 2.7 Cordials
Module 8: Introduction To Cocktails
  • 3.1 Classic cocktails
  • 3.2 Highballs
  • 3.3 Two-liquor cocktails
  • 3.4 Martinis
  • 3.5 Shots
Module 9: Preparing The Bar
  • 4.1 Organising your station
  • 4.2 Glassware styles and uses
  • 4.3 Prepping garnishes
  • 4.4 Bar upkeep
  • 4.5 Helpful bar tools
Module 10: Interacting With The Customer
  • 5.1 Greeting
  • 5.2 Rules of etiquette
  • 5.3 Proper customer interaction
  • 5.4 Making appropriate recommendations
  • 5.5 Handling customer complaints with poise
  • 5.6 Dealing with a drunk customer
Module 11: Flair Bartending
  • 6.1 History
  • 6.2 Techniques
  • 6.3 Guidelines
  • 6.4 Improvisation
  • 6.5 Entertainment
Module 12: Pouring Technique
  • 7.1 Pouring a beer
  • 7.2 Opening wine and champagne
  • 7.3 Measuring
  • 7.4 Shaking and straining
  • 7.5 Mixing and muddling
  • 7.6 Floating and layering
  • 7.7 Free pouring
Module 13: Mixology
  • 8.1 The basics
  • 8.2 Properly making the classics
  • 8.3 Creating new and exciting drinks
  • 8.4 Planning a cocktail menu
  • 8.5 Rules to follow
Module 14: Popular Cocktails Around The Globe
  • 9.1 North America
  • 9.2 Europe
  • 9.3 Asia
  • 9.4 East Asia
  • 9.5 South America
  • 9.6 Central America
  • 9.7 Australia
  • 9.8 Africa
Module 15: Pairing Cocktails With Food Or Events
  • 10.1 Know your flavours
  • 10.2 Match the season
  • 10.3 Match the venue
  • 10.4 Food pairing
  • 10.5 Rules and guidelines
Module 16: Preparation-before You Start Your Business
  • 1.1. Self-assessment. Are you an entrepreneur?
  • 1.2. Market Research and competition analysis
  • 1.3. Developing, assessing and testing your idea
  • 1.4. Funding – how to finance your business idea
  • 1.5. Availing of help
Module 17: Introduction To Marketing
  • 2.1. Income sources and pricing
  • 2.2. Marketing, advertising, promotion
  • 2.3. Building your marketing and sales strategy
  • 2.4. Make full use of technology
Module 18: Setting Up Your Business
  • 3.1. Your business structure
  • 3.2. Business name, brands and
  • intellectual property
  • 3.3. Legislation/regulation/permissions
  • 3.4. Registering the business
Module 19: Running Your Business
  • 4.1. Budgets and cash flow
  • 4.2. Accounting, record keeping and taxes
  • 4.3. Business bank account and online banking
  • 4.4. Arranging finance
  • 4.5. Insurance
  • 4.6. Premises
  • 4.7. Home based business
  • 4.8. Staff, motivation and training
  • 4.9. Suppliers
Module 20: Business Plan
  • 5.1. What is a business plan and why do you need one?
  • 5.2. Sections in the business plan
  • 5.3. Access help to write your plan
Module 21: Launching Your Business
  • 6.1. Planning a successful business launch
  • 6.2. Time management and delegation
  • 6.3. Personal development
Module 22: Marketing
  • 1.1 What is marketing?
  • 1.2 Customers needs and wants
  • 1.3 Marketing research
  • 1.4 Market research: what to look at and where to find it
  • 1.5 Segmentation
  • 1.6 Positioning
  • 1.7 The 4 Ps – Product, Price, Place, Promotion
  • 1.8 Three more Ps – People, Process, Physical environment
  • 1.9 Product development
  • 1.10 Pricing strategy
  • 1.11 Credit and payment terms
  • 1.12 Promotion channels
  • 1.13 How to distribute your products, B2B marketing
  • 1.14 After sales service – handling complaints and returns
Module 23: Your Marketing Plan
  • 2.1 Why have a marketing plan?
  • 2.2 Essential components for a marketing plan
  • 2.3 Sample marketing plan
Module 24: Low Cost Marketing Techniques
  • 3.1 Business image
  • 3.2 Increase your visibility in your community
  • 3.3 Referrals
  • 3.4 Build a mailing list
  • 3.5 Business networking
Module 25: Developing Your Brand
  • 4.1 Brand identity
  • 4.2 Differentiate
  • 4.3 Brand name and logo
  • 4.4 Building your brand personality
  • 4.5 How?
  • 4.6 Believe in your brand and your customers will too
Module 26: Your Website
  • 5.1 Why do you need a website?
  • 5.2 Setting up a website
  • 5.3 Creating good content
  • 5.4 The copy
  • 5.5 Search engine optimisation, SEO
  • 5.6 Website analytics
  • 5.7 Benefits of blogging
Module 27: Social Media And Online Marketing
  • 6.1 What is online marketing?
  • 6.2 The power of social media
  • 6.3 Rules of engagement
  • 6.4 Prepare a social media marketing plan
  • 6.5 Manage your online presence
  • 6.6 How to be likeable on social media
  • 6.7 A picture is worth a thousand words
  • 6.8 Facebook
  • 6.9 LinkedIn
  • 6.10 Google + Business
  • 6.11 Twitter
  • 6.12 Blog
  • 6.13 YouTube
  • 6.14 Pinterest
  • 6.15 Skype
  • 6.16 Email marketing
Module 28: Public Relations & Advertising
  • 7.1 Look for PR opportunities
  • 7.2 Brainstorming
  • 7.3 Writing an effective press release
  • 7.4 Radio/Press interview
  • 7.5 Generate newsworthy ideas
  • 7.6 Advertising
Module 29: Sales
  • 8.1 Sales campaigns
  • 8.2 Your sales pitch
  • 8.3 Leads generation
  • 8.4 Pay per click advertising and selling online
Module 30: Considerations To Make When Pricing A Product
  • 1.1 Costs, Profits, and Pricing: How are they Connected?
  • 1.2 When to Should Set the Price Point
  • 1.3 When to Review the Price Point
  • 1.4 Value-Based Pricing
  • 1.5 The Relationship between Product and Price
Module 31: Pricing Your Product
  • 2.1 Market Research for Products
  • 2.2 Cost-Plus Pricing
  • 2.3 Demand Pricing
  • 2.4 Markup Pricing
  • 2.5 Profit Margin and Future Planning
Module 32: Pricing Your Service
  • 3.1 Market Research for Services
  • 3.2 Determining Hourly Rates
  • 3.3 Determining Contract Rates
  • 3.4 Perceived Value vs. Profit Margin
Module 33: Making Pricing Adjustments
  • 4.1How to Analyze Sales Trends
  • 4.2When to Make Adjustments to Price Points (and when not to)
  • 4.3Promotions vs. Price Adjustments
  • 4.4Increasing Price Graciously
Module 34: Continuing Practices For Price
  • 5.1 Ongoing Market Research
  • 5.2 Maintaining a Profit Analysis System
  • 5.3 Monitoring your Market’s Future

$ 499

Sign Up Now!
  • Internationally Accredited by ICOES
  • Fully CPD/CE Certified
  • Instant Free PDF Certificate
  • Recommended by 95% of Students
  • 24/7 Access
  • 3201 Students Enrolled
  • 45 Study Hours
  • 100 Days to complete the course
Sign Up Now Remove