COURSES / EVENT MANAGEMENT

Fundraising and Crowdfunding Management

Internationally Accredited by ICOES
Fully CPD/CE Certified
Instant Free PDF Certificate
Recommended by 95% of Students
24/7 Access
3900 Students Enrolled

ABOUT THIS COURSE

Join the one in three fundraisers who successfully reach their goals by following the right way to create and launch a campaign. Get the financial backing you deserve.

Crowdfunding is an increasingly mainstream fundraising option for companies, businesses, celebrities, and individuals alike, and it's a tried and true way to earn the funding you need to launch a product, service, or idea into production.

In 2015, the crowdfunding industry raised over $16.2 billion worldwide, and it has grown every year since.

More importantly, with wildly successful companies and projects like Pebble, Star Citizen, and Glow Forge, whose fundraising campaigns netted them millions in startup funds.

If you intend to earn money through a crowdfunding campaign, it is important that you approach the campaign properly, prepare for the extensive amount of marketing and outreach required, and learn how to predict market demand.

Most importantly, you have to learn how to create shareable content that will boost your campaign.

In 2014, of the 22,252 campaigns launched on Kickstarter, only 37% reached their fundraising goals.

This course will guide you through each of these challenges to help you plan, create, and launch a successful crowdfunding campaign.

WHAT YOU’LL LEARN

This course is designed to teach you the basics of how to plan, run, and manage a successful crowdfunding campaign on the platform of your choice, by helping you to understand, predict, and use marketing, analytics, and trends to your advantage.

While primarily intended for individuals wishing to launch their own crowdfunding or fundraising campaigns, this course is valuable to person who work around startups, in a startup, or around artists who might need crowdfunding campaigns.

Learn how to plan, create, launch, and market a crowdfunding campaign and kickstart your way to success in fundraising. When you complete this course you will know how to:

Choose the best funding option for your project
Select the right crowdfunding platform to boost your chances of success
Analyze your project to ensure that it's a good fit for crowdfunding
Understand and use market demand to your benefit
Create quotes, goals, and timelines based on manufacturing information
Brand your product and create a sales pitch
Market on social media and the web
Build a network of interested consumers
Create a buzz around your product
Use marketing to boost the success and visibility of your campaign

Who is this course for?

This course is a great fit for you if:

You’re an entrepreneur planning to launch a new product or service but need funding
You're an inventor ready to bring your product to market
You have a great idea but no funds to finance it
Are working with startups who regularly need crowdfunding expertise
Are part of a startup and want to add value to the company

Requirements

EventTrix courses are designed for anyone with an interest in learning. No formal qualifications are required. Our courses are suitable if you want to learn new skills, start a new career, or if you’re already working in a particular industry and wish to upgrade your talents and enhance your resume.

Certification

To receive certification, you must:

Complete every page of the course
Pass the exams with a minimum score of 55% for each (each module includes a test based on key learning objectives in that study topic)

If you meet this criteria, your certificate of successful completion will be emailed to you immediately after you finish the course.

You will also have the option to order a hard copy certificate directly from ICOES (www.icoes.org).

This course is CPD/CE accredited. Our CPD accredited courses count towards the total of CPD hours to submit for your job role. CPD points are accepted and recognized by employers from both the public and private sectors, and academic institutions across the UK and internationally.

COURSE BREAKDOWN

Module 1: Your Investor Options In Crowdsourcing Capital

1.1 What is Crowdfunding
1.2 Your Guide to Fundraising
1.3 Investor Alternatives to Crowdfunding
1.4 The Requirements for a Successful Crowdfunding Campaign
1.5 A Quick Look at the Top Campaigns in Recent Years

Module 2: Understanding Market Dynamics And Demand

2.1 Market Demand
2.2 Why Statistics Matter
2.3 Making the Cut
2.4 Understanding Manufacturing & Production Timelines
2.5 Getting Production Quotes
2.6 Doing Your Homework

Module 3: Business Planning For Crowdfunding & Fundraising

3.1 Your Responsibilities to Your Funders
3.2 Your Target Audience
3.3 The Jumpstart Our Business Startups (JOBS) Act (USA)
3.4 Protecting Your Intellectual Rights
3.5 Calculating Fundraising Goals

Module 4: Marketing For Crowdfunding

4.1 Creating the Perfect Pitch
4.2 Branding Your Product
4.3 Appealing to Emotions
4.4 The Right Media
4.5 Share Marketing
4.6 Driving Content Media
4.7 Creating a Buzz
4.8 It All Starts with You

Module 5: Getting Started

5.1 Creating Content
5.2 Preparing for the Launch
5.3 Building Your Network
5.4 Fine tuning Your Campaign
5.5 Outreach and Early Engagement
5.6 Adding Value and Authenticity
5.7 Sharing Your Credentials
5.8 Communicating with Your Funders

RECEIVE YOUR CERTIFICATE IN 4 SIMPLE STEPS

Step 1

Register

Follow the easy peasy enrollment process

Step 2

Study

Absorb and remember course content with our easy-to-follow, structured information and helpful illustrations. And yes - you can study anywhere, anytime, from any device

Step 3