About

Without a doubt, marketing is a cornerstone of any business. You may have a wonderful idea for a business and the skills and capabilities to make it a reality, but you must create awareness and loyalty from enough customers for it to be a success.

Knowing how to target your marketing investments wisely - both your time and your money - can make the difference between a struggling and a thriving business. It’s essential to know the tried and trusted principles and theories in marketing before you begin yours. Once you’re familiar with these, you need to know how to implement the most up-to-date developments in online marketing so you keep the edge in your market.

In this Marketing course, we take the introductory Marketing ideas included in our Start Your Business course and expand and add to them. We help you delve further into both the theory and the practical implementation of marketing techniques. This in-depth knowledge into all aspects of marketing a small, start up business will sharpen your perspective on how to build your brand, grow awareness of your business and attract the right customers. It will boost your confidence and belief in achieving your vision.

By the end of this course, we think you’ll have enough insight, inspiration and specific ideas about how to confidently market your business, you’ll be ready to hit the ground running.

What you will learn:

• The tried and trusted principles and theory behind marketing
• The difference between ‘wants’ and ‘needs’
• Why market research is important
• What’s behind pricing your offer
• What a marketing plan is and how to create one
• Clever and effective marketing techniques you can implement on a very small budget
• What makes a brand powerful and how to build yours
• The importance of your website and how to fill it with great content
• Maximizing your SEO
• The power of social media
• Invaluable tips on implementing an online marketing strategy, presenting yourself so you’re well received, and managing your ongoing presence
• Modern sales ‘pitching’ and generating leads

Requirements

Eventtrix courses are designed for anyone with an interest in learning. No formal qualifications are required. Our courses are suitable if you want to learn new skills, start a new career, or if you’re already working in a particular industry and wish to upgrade your talents and enhance your resume.

Lessons

Module 1: Marketing

• What is marketing?
• Customers needs and wants
• Marketing research
• Market research: what to look at and where to find it
• Segmentation
• Positioning
• The 4 Ps – Product, Price, Place, Promotion
• Three more Ps – People, Process, Physical environment
• Product development
• Pricing strategy
• Credit and payment terms
• Promotion channels
• How to distribute your products, B2B marketing
• After sales service – handling complaints and returns

Module 2: Your Marketing Plan

• Why have a marketing plan?
• Essential components for a marketing plan
• Sample marketing plan

Module 3: Low Cost Marketing Techniques

• Business image
• Increase your visibility in your community
• Referrals
• Build a mailing list
• Business networking

Module 4: Developing Your Brand

• Brand identity
• Differentiate
• Brand name and logo
• Building your brand personality
• How?
• Believe in your brand and your customers will too

Module 5: Your Website

• Why do you need a website?
• Setting up a website
• Creating good content
• The copy
• Search engine optimisation, SEO
• Website analytics
• Benefits of blogging

Module 6: Social Media And Online Marketing

• What is online marketing?
• The power of social media
• Rules of engagement
• Prepare a social media marketing plan
• Manage your online presence
• How to be likeable on social media
• A picture is worth a thousand words
• Facebook
• LinkedIn
• Google + Business
• Twitter
• Blog
• YouTube
• Pinterest
• Skype
• Email marketing

Module 7: Public Relations & Advertising

• Look for PR opportunities
• Brainstorming
• Writing an effective press release
• Radio/Press interview
• Generate newsworthy ideas
• Advertising

Module 8: Sales

• Sales campaigns
• Your sales pitch
• Leads generation
• Pay per click advertising and selling online

Career

Who is this course for?

Anyone who wants to open a business

• Those who find the idea of marketing overwhelming and would like to get a better grasp on the concept
• People who know a little about marketing, but would like to know more
• Business owners who want to make sure that their business thrives!

Career path

• Build a complete marketing strategy for your business
• Assist others in building marketing strategies for their small businesses
• Consult with existing businesses and help clients set up complete and effective marketing strategies
• Improve your existing marketing structures and strategies

Certification

Certification details

You will be required to complete each lesson in full, and answer exams at the end of each course module. If your pass rate exceeds 55% on each exam then you are eligible to access a certificate of achievement or other accreditation options to recognize your achievement.

Most of our courses will earn you credits through Continuing Education (CE) / Continuing Professional Development (CPD). CE/CPD points are accepted and recognized by professional member bodies and academic institutions across the US and internationally. All courses are accredited by the International Council for Online Educational Standards (www.icoes.org).

When successfully completing a course, students can choose to purchase an ICOES certificate that recognizes the achievement, from this third-party institution.