START YOUR OWN PARTY PLANNING BUSINESS
This comprehensive course will take students step-by-step through the launch of their own party planning business. The first half will cover party planning training for many different types of events, and the second half will focus on managing your business, pricing your services, and marketing yourself to clients. This course is perfect for anyone who wants to start their career in the party planning industry, or for experienced professionals who want to be their own boss!
It’s not every job that gives you the opportunity to be surrounded by happy, smiling people who are celebrating a milestone or achievement. But when you’re a party planner, you not only share those special moments with your clients, you help to create them. With everyone busier than ever, and the rising expectations and pressure from Pinterest and Instagram to host that perfect party, the industry needs experienced party planners to keep up with customer demand. And what better way to take charge of your career, than by starting your own business? If you enjoy planning parties, working with people, and want the freedom to dictate your own career trajectory, you can make a comfortable living doing what you love. This course combines industry training and tips for being a great party planner, with the practical skills and tools you’ll need to be a successful business owner. We'll take you through the full lifecycle of starting your own business, and by the time you're done, you'll be ready to start working with clients and turning a profit!
An Intro to Party Planning and Event Management
We’ll start by giving you an intro to party planning, so you’ll know what to expect, and what your clients’ expectations are of you as a planner. You’ll learn what makes a good party, and every step of the planning process. We’ll teach you how to work with your clients, and translate their visions into realities – while sticking to a budget. Perhaps most importantly, we'll give you practical advice for managing your projects and staying organized throughout an event. You’ll be working closely with vendors and suppliers, so we’ll also show you how to manage these relationships and get the most from your service providers.
As a new business owner, you’ll want to diversify your service offerings so that you appeal to a broader client demographic. Later, you may want to specialize in a particular type of party, but you'll likely start our as a general planner. We’ll teach you how to plan several different types of events, and share extensive tips and tricks to make all your parties a success. You'll receive tons of unique ideas for: party themes, venue options, party favors, games and activities, yummy menus, and so much more!
We’ll be covering:
Get Down to Business
Now that you know how to plan the perfect party, we’re going to get you to start thinking like a business owner. You’ll learn how to do market research and analysis to create a business model, and to identify your customers and competitors. We’ll go over various funding methods to finance your operations, and help you to create a budget. We’ll teach you how to set up your business entity, register your name, protect your intellectual property, and get the necessary documents and permits in order. But it doesn’t end there – you’ll likely need some help with day-to-day operations, so we’ll cover those too! We’ll be going over accounting practices and banking consideration, insurance requirements, and what’s needed to run a home-based operation. Once you’ve got your business up and running, you can get strategic. You’ll learn how to create a business plan to identify your financial, business, operational, and marketing objectives, so you can keep tabs on how you’re doing in each area.
Decide on Your Party Planner Prices
It’s time to crunch some numbers to learn about pricing strategies! We’re going to show you the relationship between overhead, pricing, and profit, so you can decide the right formula for your financial needs and lifestyle. You’ll learn how to do research to determine market pricing, demand pricing, and markups, and how to identify your margins. We’ll teach you to develop hourly rates, contract rates, and fixed pricing, so you can offer customers a variety of options. We’ll also cover pricing for promotions and sales, analyzing sales trends and knowing when to adjust your pricing, and how to keep up with your competitors. Don’t worry, we’re going to keep it simple so that everyone can easily understand and adopt these practices – you won’t have to be a math wiz! Once you’re done these modules, you’ll be thinking like a pricing pro. You’ll be able to adjust your prices according to market demand, overhead cost, and your own financial objectives, and you’ll be able to account for every penny spent and earned!
Market Your New Business
What’s a business without clients? We’re going to turn you into a savvy marketer and PR specialist, so you can start growing your customer base. First, we’ll start with an intro to marketing, so you’ll know the basics; how to do market research, positioning, product development, promotion channels, B2B marketing, etc. Next we’ll help you to create a marketing plan that outlines your marketing efforts and goals for the year(s). Because you’re just starting out, we know you’ll be sensitive to overhead expenses, so we’ll teach you low-cost marketing techniques that are easy to implement and just as effective as high-level strategies. You’ll learn how to create a unique brand identity for your business, and how to design a website. You don’t have to be a professional web developer to build a website – our tips are user-friendly for all skill levels. We’ll also dedicate a large section on social media and online marketing, where you’ll learn how to manage your online presence and promote yourself effectively on blogs and various social media platforms. Lastly, we’ll teach you how to develop a winning sales pitch and presentation that will knock your client’s socks off!
Follow the easy peasy enrollment process
Absorb and remember course content with our structured information, helpful illustrations and hands-on video tutorials. And yes – you can study anywhere, anytime and from any device
Reinforce your learning with quizzes at the end of each module
Once you have completed your course, you will automatically receive your certification. Well done, the last step to your amazing achievement!