COURSES

START YOUR OWN PARTY PLANNING BUSINESS

$ 499

Sign Up Now!
  • Internationally Accredited by ICOES
  • Fully CPD/CE Certified
  • Instant Free PDF Certificate
  • Recommended by 95% of Students
  • 24/7 Access
  • 3194 Students Enrolled
  • 45 Study Hours
  • 100 Days to complete the course

ABOUT THIS COURSE

This comprehensive course will take students step-by-step through the launch of their own party planning business.


START YOUR OWN PARTY PLANNING BUSINESS

This comprehensive course will take students step-by-step through the launch of their own party planning business. The first half will cover party planning training for many different types of events, and the second half will focus on managing your business, pricing your services, and marketing yourself to clients. This course is perfect for anyone who wants to start their career in the party planning industry, or for experienced professionals who want to be their own boss!

It’s not every job that gives you the opportunity to be surrounded by happy, smiling people who are celebrating a milestone or achievement. But when you’re a party planner, you not only share those special moments with your clients, you help to create them. With everyone busier than ever, and the rising expectations and pressure from Pinterest and Instagram to host that perfect party, the industry needs experienced party planners to keep up with customer demand. And what better way to take charge of your career, than by starting your own business? If you enjoy planning parties, working with people, and want the freedom to dictate your own career trajectory, you can make a comfortable living doing what you love. This course combines industry training and tips for being a great party planner, with the practical skills and tools you’ll need to be a successful business owner. We'll take you through the full lifecycle of starting your own business, and by the time you're done, you'll be ready to start working with clients and turning a profit!

WHAT YOU’LL LEARN

An Intro to Party Planning and Event Management

We’ll start by giving you an intro to party planning, so you’ll know what to expect, and what your clients’ expectations are of you as a planner. You’ll learn what makes a good party, and every step of the planning process. We’ll teach you how to work with your clients, and translate their visions into realities – while sticking to a budget. Perhaps most importantly, we'll give you practical advice for managing your projects and staying organized throughout an event. You’ll be working closely with vendors and suppliers, so we’ll also show you how to manage these relationships and get the most from your service providers.

As a new business owner, you’ll want to diversify your service offerings so that you appeal to a broader client demographic. Later, you may want to specialize in a particular type of party, but you'll likely start our as a general planner. We’ll teach you how to plan several different types of events, and share extensive tips and tricks to make all your parties a success. You'll receive tons of unique ideas for: party themes, venue options, party favors, games and activities, yummy menus, and so much more!

We’ll be covering:

  • kids parties
  • beauty parties
  • bachelor and bachelorette parties
  • baby showers
  • weddings showers
  • weddings
  • engagement parties
  • cocktail parties
  • and more!

Get Down to Business

Now that you know how to plan the perfect party, we’re going to get you to start thinking like a business owner. You’ll learn how to do market research and analysis to create a business model, and to identify your customers and competitors. We’ll go over various funding methods to finance your operations, and help you to create a budget. We’ll teach you how to set up your business entity, register your name, protect your intellectual property, and get the necessary documents and permits in order. But it doesn’t end there – you’ll likely need some help with day-to-day operations, so we’ll cover those too! We’ll be going over accounting practices and banking consideration, insurance requirements, and what’s needed to run a home-based operation. Once you’ve got your business up and running, you can get strategic. You’ll learn how to create a business plan to identify your financial, business, operational, and marketing objectives, so you can keep tabs on how you’re doing in each area.

Decide on Your Party Planner Prices

It’s time to crunch some numbers to learn about pricing strategies! We’re going to show you the relationship between overhead, pricing, and profit, so you can decide the right formula for your financial needs and lifestyle. You’ll learn how to do research to determine market pricing, demand pricing, and markups, and how to identify your margins. We’ll teach you to develop hourly rates, contract rates, and fixed pricing, so you can offer customers a variety of options. We’ll also cover pricing for promotions and sales, analyzing sales trends and knowing when to adjust your pricing, and how to keep up with your competitors. Don’t worry, we’re going to keep it simple so that everyone can easily understand and adopt these practices – you won’t have to be a math wiz! Once you’re done these modules, you’ll be thinking like a pricing pro. You’ll be able to adjust your prices according to market demand, overhead cost, and your own financial objectives, and you’ll be able to account for every penny spent and earned!

Market Your New Business

What’s a business without clients? We’re going to turn you into a savvy marketer and PR specialist, so you can start growing your customer base. First, we’ll start with an intro to marketing, so you’ll know the basics; how to do market research, positioning, product development, promotion channels, B2B marketing, etc. Next we’ll help you to create a marketing plan that outlines your marketing efforts and goals for the year(s). Because you’re just starting out, we know you’ll be sensitive to overhead expenses, so we’ll teach you low-cost marketing techniques that are easy to implement and just as effective as high-level strategies. You’ll learn how to create a unique brand identity for your business, and how to design a website. You don’t have to be a professional web developer to build a website – our tips are user-friendly for all skill levels. We’ll also dedicate a large section on social media and online marketing, where you’ll learn how to manage your online presence and promote yourself effectively on blogs and various social media platforms. Lastly, we’ll teach you how to develop a winning sales pitch and presentation that will knock your client’s socks off!

Module 1 : Getting Started
  • 1.1 What is the Role of a Party Planner?
  • 1.2 The Basics of Planning a Party
  • 1.3 How to Get Started
  • 1.4 Elements of a Great Party
Module 2 : Types Of Parties - Overview
  • 2.1 Beauty Parties
  • 2.2 Kids’ Parties
  • 2.3 Bachelor & Bachelorette Parties
  • 2.4 Showers
  • 2.5 Birthday Parties
  • 2.6 Weddings
  • 2.7 Cocktail Parties
  • 2.8 Other Parties
Module 3 : Developing A Business Model
  • 3.1 Figuring out Your Specialty
  • 3.2 Developing a Mission Statement
  • 3.3 Identifying Your Target Client Base
  • 3.4 Setting Your Business Apart
Module 4 : Generating A Client Base
  • 4.1 Targeting the Appropriate Clients
  • 4.2 Advertising Effectively
  • 4.3 Web Development
  • 4.4 Using Social Media
  • 4.5 Using Current Clients to Get New Clients
Module 5 : How To Plan A Party
  • 5.1 Working with the Client
  • 5.2 Figuring out a Budget
  • 5.3 Meeting the Client’s Needs
  • 5.4 Being Creative
  • 5.5 Selecting the Right Venue and Location
  • 5.6 Getting Feedback and Asking for Online Reviews
Module 6 : Making Your Party Memorable
  • 6.1 Creating a Great Theme and Following It
  • 6.2 Deciding on the Appropriate Tone of the Party
  • 6.3 Wowing the Guests
  • 6.4 Food, Drinks, and Music
  • 6.5 Honouring Your Client’s Wishes
Module 7 : Business Operations
  • 7.1 Starting Your Business from Scratch
  • 7.2 Finance
  • 7.3 Recordkeeping
  • 7.4 Understand Cost
  • 7.5 Deciding If You Need an Office/Storefront
  • 7.6 Making a Profit
Module 8 : Networking
  • 8.1 Working with Clients and Prospective Clients
  • 8.2 Building Diverse Contacts
  • 8.3 Maintaining Contacts
  • 8.4 Acting Professionally
  • 8.5 Using Contacts Appropriately and Effectively
  • 8.6 Maintaining Your Reputation
Module 9 : Working With Vendors And Suppliers
  • 9.1 Finding the Right Suppliers and Vendors for Your Business
  • 9.2 Negotiating with Vendors and Suppliers
  • 9.3 Building a Business Relationship
  • 9.4 Using Your Suppliers and Vendors Effectively
Module 10: Maintaining Your Brand
  • 10.1 Why is Reputation so Important?
  • 10.2 Sticking to Your Mission Statement
  • 10.3 Customer Service and Relations
  • 10.4 The Importance of Communication
  • 10.5 How a Happy Client Helps Your Business
Module 11: Finding Success In Business
  • 11.1 Expanding Your Business
  • 11.2 Investing in Your Business
  • 11.3 Using Success to Create More Success
  • 11.4 Hiring and Managing Employees
  • 11.5 Managing a Larger and/or Busier Company
Module 1: Preparation-before You Start Your Business
  • 1.1. Self-assessment. Are you an entrepreneur?
  • 1.2. Market Research and competition analysis
  • 1.3. Developing, assessing and testing your idea
  • 1.4. Funding – how to finance your business idea
  • 1.5. Availing of help
Module 2: Introduction To Marketing
  • 2.1. Income sources and pricing
  • 2.2. Marketing, advertising, promotion
  • 2.3. Building your marketing and sales strategy
  • 2.4. Make full use of technology
Module 3: Setting Up Your Business
  • 3.1. Your business structure
  • 3.2. Business name, brands and
  • intellectual property
  • 3.3. Legislation/regulation/permissions
  • 3.4. Registering the business
Module 4: Running Your Business
  • 4.1. Budgets and cash flow
  • 4.2. Accounting, record keeping and taxes
  • 4.3. Business bank account and online banking
  • 4.4. Arranging finance
  • 4.5. Insurance
  • 4.6. Premises
  • 4.7. Home based business
  • 4.8. Staff, motivation and training
  • 4.9. Suppliers
Module 5: Business Plan
  • 5.1. What is a business plan and why do you need one?
  • 5.2. Sections in the business plan
  • 5.3. Access help to write your plan
Module 6: Launching Your Business
  • 6.1. Planning a successful business launch
  • 6.2. Time management and delegation
  • 6.3. Personal development
Module 1: Considerations To Make When Pricing A Product
  • 1.1 Costs, Profits, and Pricing: How are they Connected?
  • 1.2 When to Should Set the Price Point
  • 1.3 When to Review the Price Point
  • 1.4 Value-Based Pricing
  • 1.5 The Relationship between Product and Price
Module 2: Pricing Your Product
  • 2.1 Market Research for Products
  • 2.2 Cost-Plus Pricing
  • 2.3 Demand Pricing
  • 2.4 Markup Pricing
  • 2.5 Profit Margin and Future Planning
Module 3: Pricing Your Service
  • 3.1 Market Research for Services
  • 3.2 Determining Hourly Rates
  • 3.3 Determining Contract Rates
  • 3.4 Perceived Value vs. Profit Margin
Module 4: Making Pricing Adjustments
  • 4.1How to Analyze Sales Trends
  • 4.2When to Make Adjustments to Price Points (and when not to)
  • 4.3Promotions vs. Price Adjustments
  • 4.4Increasing Price Graciously
Module 5: Continuing Practices For Price
  • 5.1 Ongoing Market Research
  • 5.2 Maintaining a Profit Analysis System
  • 5.3 Monitoring your Market’s Future
Module 1: Marketing
  • 1.1 What is marketing?
  • 1.2 Customers needs and wants
  • 1.3 Marketing research
  • 1.4 Market research: what to look at and where to find it
  • 1.5 Segmentation
  • 1.6 Positioning
  • 1.7 The 4 Ps – Product, Price, Place, Promotion
  • 1.8 Three more Ps – People, Process, Physical environment
  • 1.9 Product development
  • 1.10 Pricing strategy
  • 1.11 Credit and payment terms
  • 1.12 Promotion channels
  • 1.13 How to distribute your products, B2B marketing
  • 1.14 After sales service – handling complaints and returns
Module 2: Your Marketing Plan
  • 2.1 Why have a marketing plan?
  • 2.2 Essential components for a marketing plan
  • 2.3 Sample marketing plan
Module 3: Low Cost Marketing Techniques
  • 3.1 Business image
  • 3.2 Increase your visibility in your community
  • 3.3 Referrals
  • 3.4 Build a mailing list
  • 3.5 Business networking
Module 4: Developing Your Brand
  • 4.1 Brand identity
  • 4.2 Differentiate
  • 4.3 Brand name and logo
  • 4.4 Building your brand personality
  • 4.5 How?
  • 4.6 Believe in your brand and your customers will too
Module 5: Your Website
  • 5.1 Why do you need a website?
  • 5.2 Setting up a website
  • 5.3 Creating good content
  • 5.4 The copy
  • 5.5 Search engine optimisation, SEO
  • 5.6 Website analytics
  • 5.7 Benefits of blogging
Module 6: Social Media And Online Marketing
  • 6.1 What is online marketing?
  • 6.2 The power of social media
  • 6.3 Rules of engagement
  • 6.4 Prepare a social media marketing plan
  • 6.5 Manage your online presence
  • 6.6 How to be likeable on social media
  • 6.7 A picture is worth a thousand words
  • 6.8 Facebook
  • 6.9 LinkedIn
  • 6.10 Google + Business
  • 6.11 Twitter
  • 6.12 Blog
  • 6.13 YouTube
  • 6.14 Pinterest
  • 6.15 Skype
  • 6.16 Email marketing
Module 7: Public Relations & Advertising
  • 7.1 Look for PR opportunities
  • 7.2 Brainstorming
  • 7.3 Writing an effective press release
  • 7.4 Radio/Press interview
  • 7.5 Generate newsworthy ideas
  • 7.6 Advertising
Module 8: Sales
  • 8.1 Sales campaigns
  • 8.2 Your sales pitch
  • 8.3 Leads generation
  • 8.4 Pay per click advertising and selling online

RECEIVE YOUR CERTIFICATE IN 4 SIMPLE STEPS

Step 1

Register

Follow the easy peasy enrollment process

Step 2

Study

Absorb and remember course content with our structured information, helpful illustrations and hands-on video tutorials. And yes – you can study anywhere, anytime and from any device

Step 3

Evaluations

Reinforce your learning with quizzes at the end of each module

Step 4

Certification

Once you have completed your course, you will automatically receive your certification. Well done, the last step to your amazing achievement!

Module 1: Getting Started
  • 1.1 What is the Role of a Party Planner?
  • 1.2 The Basics of Planning a Party
  • 1.3 How to Get Started
  • 1.4 Elements of a Great Party
Module 2: Types Of Parties - Overview
  • 2.1 Beauty Parties
  • 2.2 Kids’ Parties
  • 2.3 Bachelor & Bachelorette Parties
  • 2.4 Showers
  • 2.5 Birthday Parties
  • 2.6 Weddings
  • 2.7 Cocktail Parties
  • 2.8 Other Parties
Module 3: Developing A Business Model
  • 3.1 Figuring out Your Specialty
  • 3.2 Developing a Mission Statement
  • 3.3 Identifying Your Target Client Base
  • 3.4 Setting Your Business Apart
Module 4: Generating A Client Base
  • 4.1 Targeting the Appropriate Clients
  • 4.2 Advertising Effectively
  • 4.3 Web Development
  • 4.4 Using Social Media
  • 4.5 Using Current Clients to Get New Clients
Module 5: How To Plan A Party
  • 5.1 Working with the Client
  • 5.2 Figuring out a Budget
  • 5.3 Meeting the Client’s Needs
  • 5.4 Being Creative
  • 5.5 Selecting the Right Venue and Location
  • 5.6 Getting Feedback and Asking for Online Reviews
Module 6: Making Your Party Memorable
  • 6.1 Creating a Great Theme and Following It
  • 6.2 Deciding on the Appropriate Tone of the Party
  • 6.3 Wowing the Guests
  • 6.4 Food, Drinks, and Music
  • 6.5 Honouring Your Client’s Wishes
Module 7: Business Operations
  • 7.1 Starting Your Business from Scratch
  • 7.2 Finance
  • 7.3 Recordkeeping
  • 7.4 Understand Cost
  • 7.5 Deciding If You Need an Office/Storefront
  • 7.6 Making a Profit
Module 8: Networking
  • 8.1 Working with Clients and Prospective Clients
  • 8.2 Building Diverse Contacts
  • 8.3 Maintaining Contacts
  • 8.4 Acting Professionally
  • 8.5 Using Contacts Appropriately and Effectively
  • 8.6 Maintaining Your Reputation
Module 9: Working With Vendors And Suppliers
  • 9.1 Finding the Right Suppliers and Vendors for Your Business
  • 9.2 Negotiating with Vendors and Suppliers
  • 9.3 Building a Business Relationship
  • 9.4 Using Your Suppliers and Vendors Effectively
Module 10: Maintaining Your Brand
  • 10.1 Why is Reputation so Important?
  • 10.2 Sticking to Your Mission Statement
  • 10.3 Customer Service and Relations
  • 10.4 The Importance of Communication
  • 10.5 How a Happy Client Helps Your Business
Module 11: Finding Success In Business
  • 11.1 Expanding Your Business
  • 11.2 Investing in Your Business
  • 11.3 Using Success to Create More Success
  • 11.4 Hiring and Managing Employees
  • 11.5 Managing a Larger and/or Busier Company
Module 12: Preparation-before You Start Your Business
  • 1.1. Self-assessment. Are you an entrepreneur?
  • 1.2. Market Research and competition analysis
  • 1.3. Developing, assessing and testing your idea
  • 1.4. Funding – how to finance your business idea
  • 1.5. Availing of help
Module 13: Introduction To Marketing
  • 2.1. Income sources and pricing
  • 2.2. Marketing, advertising, promotion
  • 2.3. Building your marketing and sales strategy
  • 2.4. Make full use of technology
Module 14: Setting Up Your Business
  • 3.1. Your business structure
  • 3.2. Business name, brands and
  • intellectual property
  • 3.3. Legislation/regulation/permissions
  • 3.4. Registering the business
Module 15: Running Your Business
  • 4.1. Budgets and cash flow
  • 4.2. Accounting, record keeping and taxes
  • 4.3. Business bank account and online banking
  • 4.4. Arranging finance
  • 4.5. Insurance
  • 4.6. Premises
  • 4.7. Home based business
  • 4.8. Staff, motivation and training
  • 4.9. Suppliers
Module 16: Business Plan
  • 5.1. What is a business plan and why do you need one?
  • 5.2. Sections in the business plan
  • 5.3. Access help to write your plan
Module 17: Launching Your Business
  • 6.1. Planning a successful business launch
  • 6.2. Time management and delegation
  • 6.3. Personal development
Module 18: Considerations To Make When Pricing A Product
  • 1.1 Costs, Profits, and Pricing: How are they Connected?
  • 1.2 When to Should Set the Price Point
  • 1.3 When to Review the Price Point
  • 1.4 Value-Based Pricing
  • 1.5 The Relationship between Product and Price
Module 19: Pricing Your Product
  • 2.1 Market Research for Products
  • 2.2 Cost-Plus Pricing
  • 2.3 Demand Pricing
  • 2.4 Markup Pricing
  • 2.5 Profit Margin and Future Planning
Module 20: Pricing Your Service
  • 3.1 Market Research for Services
  • 3.2 Determining Hourly Rates
  • 3.3 Determining Contract Rates
  • 3.4 Perceived Value vs. Profit Margin
Module 21: Making Pricing Adjustments
  • 4.1How to Analyze Sales Trends
  • 4.2When to Make Adjustments to Price Points (and when not to)
  • 4.3Promotions vs. Price Adjustments
  • 4.4Increasing Price Graciously
Module 22: Continuing Practices For Price
  • 5.1 Ongoing Market Research
  • 5.2 Maintaining a Profit Analysis System
  • 5.3 Monitoring your Market’s Future
Module 23: Marketing
  • 1.1 What is marketing?
  • 1.2 Customers needs and wants
  • 1.3 Marketing research
  • 1.4 Market research: what to look at and where to find it
  • 1.5 Segmentation
  • 1.6 Positioning
  • 1.7 The 4 Ps – Product, Price, Place, Promotion
  • 1.8 Three more Ps – People, Process, Physical environment
  • 1.9 Product development
  • 1.10 Pricing strategy
  • 1.11 Credit and payment terms
  • 1.12 Promotion channels
  • 1.13 How to distribute your products, B2B marketing
  • 1.14 After sales service – handling complaints and returns
Module 24: Your Marketing Plan
  • 2.1 Why have a marketing plan?
  • 2.2 Essential components for a marketing plan
  • 2.3 Sample marketing plan
Module 25: Low Cost Marketing Techniques
  • 3.1 Business image
  • 3.2 Increase your visibility in your community
  • 3.3 Referrals
  • 3.4 Build a mailing list
  • 3.5 Business networking
Module 26: Developing Your Brand
  • 4.1 Brand identity
  • 4.2 Differentiate
  • 4.3 Brand name and logo
  • 4.4 Building your brand personality
  • 4.5 How?
  • 4.6 Believe in your brand and your customers will too
Module 27: Your Website
  • 5.1 Why do you need a website?
  • 5.2 Setting up a website
  • 5.3 Creating good content
  • 5.4 The copy
  • 5.5 Search engine optimisation, SEO
  • 5.6 Website analytics
  • 5.7 Benefits of blogging
Module 28: Social Media And Online Marketing
  • 6.1 What is online marketing?
  • 6.2 The power of social media
  • 6.3 Rules of engagement
  • 6.4 Prepare a social media marketing plan
  • 6.5 Manage your online presence
  • 6.6 How to be likeable on social media
  • 6.7 A picture is worth a thousand words
  • 6.8 Facebook
  • 6.9 LinkedIn
  • 6.10 Google + Business
  • 6.11 Twitter
  • 6.12 Blog
  • 6.13 YouTube
  • 6.14 Pinterest
  • 6.15 Skype
  • 6.16 Email marketing
Module 29: Public Relations & Advertising
  • 7.1 Look for PR opportunities
  • 7.2 Brainstorming
  • 7.3 Writing an effective press release
  • 7.4 Radio/Press interview
  • 7.5 Generate newsworthy ideas
  • 7.6 Advertising
Module 30: Sales
  • 8.1 Sales campaigns
  • 8.2 Your sales pitch
  • 8.3 Leads generation
  • 8.4 Pay per click advertising and selling online

$ 499

Sign Up Now!
  • Internationally Accredited by ICOES
  • Fully CPD/CE Certified
  • Instant Free PDF Certificate
  • Recommended by 95% of Students
  • 24/7 Access
  • 3194 Students Enrolled
  • 45 Study Hours
  • 100 Days to complete the course
Sign Up Now Remove